3. Values bring legitimacy to the rules that govern specific activities. The rules are accepted as rules and followed mainly because they embody the values that most people accept. The Americans for example, believe that the capitalist organisation is the best one because it allows people to seek success in life.
4. Values help to bring about some kind of adjustment between different sets of rules. The people seek the same kinds of ends or goals in different fields of their life. Hence it is possible for them to modify the rules to help the pursuit of this end.
For example, if the Indian people cherish the value of “the principle of equality “, then they will have to modify the rules governing the interpersonal relationship of husband and wife; and man and woman. As and when new activities emerge, people create rules in the light of their beliefs about what is “good’ and ‘right’.